Our logo has changed, but our promise to put clients first never will. You can count on us to always put you first with timely service and quality advice, every step of the way.
As you may already know, First State Super acquired StatePlus in June 2016.
The two organisations joined forces in June 2018 to create one of Australia’s largest financial advice businesses with over 200 financial planners in over 40 metropolitan and regional locations.
We have now consolidated our two brands under a single new brand. StatePlus and First State Super will now share the brand Aware Super.
To align with our new brand name, we have also changed our company name from State Super Financial Services Australia Limited (trading as StatePlus) to Aware Financial Services Australia Limited.
Why have we chosen Aware Super?
Managing a single brand is also more cost-effective to support over time
Over the last few years we’ve been managing two brands under the First State Super banner – First State Super (our super fund) and StatePlus (our advice business). We also merged with VicSuper in July and will merge with WA Super later in the year. This means we will have had four brands to support.
We’re very conscious of our responsibility to spend our members' funds prudently. By consolidating under one brand over time, we're able to amplify our impact and achieve greater economies of scale.
Having one unified brand is not only more cost-effective, but it also strengthens our message, impact and purpose for the members and communities we proudly serve.
Aware Super celebrates and honours the spirit and actions of all our members
Aware Super members are extraordinary Australians, who we are proud to serve. The new brand demonstrates our ongoing commitment to action and impact – for our members, their communities and the world we live in.
Having one brand will also eliminate confusion with super funds that have similar names. It’s important to stand out with a recognisable, distinct brand that all current and future members can identify with.
Aware Super reflects who we are and who we strive to be in the future. It’s a brand we chose together in consultation with many of our members and clients and it's a brand that they liked because it clearly signals our action and intention.
Changes you’ll see from now
While our brand name has changed, our commitment to provide you with quality financial advice hasn’t. Your planner relationship won’t change. Neither will the specialist advice services we offer, such as expert advice on defined benefit schemes and retirement planning.
Changes you’ll see from now include:
All correspondence you’ll receive will feature our new Aware Super logo and new look.
All financial planning information has moved to this new Aware Super branded website which has replaced the StatePlus site.
Our member service centres and advice offices are featuring new signage to reflect our new brand Aware Super.
We’re here to answer your questions
If you’d like to learn more about how Aware Super helps members and advice clients do well financially while doing good in the world, call us on 1800 620 305 from Monday to Friday, 8:15am to 8:15pm (AEST/AEDT).
This is general information only and does not take into account your specific objectives, financial situation or needs. Seek professional financial advice, consider your own circumstances and read our product disclosure statement before making a decision about Aware Super or Aware Financial Services Australia Limited. Call us or visit our website for a copy.
Issued by Aware Financial Services Australia Limited ABN 86 003 742 756, AFSL No. 238430. Aware Financial Services Australia Limited is wholly owned by Aware Super ABN 53 226 460 365. The trustee of Aware Super is Aware Super Pty Ltd ABN 11 118 202 672, AFSL 293340.