Our new name better reflects who we are, how we’ve always been and our actions for members.
Why is First State Super changing its brand?Show more
Over the last few years, we’ve been managing two brands under the First State Super banner - First State Super (our super fund) and StatePlus (our advice business). We also merged with VicSuper in July this year and will merge with WA Super later in the year, meaning we will have had four brands to support.
As we look to the future, we’ve thought deeply about the need to create a single brand. Building a single recognisable brand is more cost-effective to build and support over time. We are very conscious of our responsibility to spend our members’ funds prudently so by consolidating First State Super and StatePlus under one brand, we’re able to amplify our impact and achieve greater economies of scale.
In addition, many of our members have spoken to us about the confusion of First State Super with many other brands that sound similar (such as First Super, Colonial First State and State Super).
Why did we pick the name Aware Super?Show more
It’s a brand that reflects who we are and who we strive to be in the future. It’s a name we chose together in consultation with many of our members and a name that members liked because it clearly signals our action and intention.
Aware Super echoes our core purpose (to be a force for good, shaping the best outcomes for our members, their families, communities and the superannuation industry).
Aware Super celebrates and honours the spirit and actions of all our members. The extraordinary Australians, who we are proud to serve. It also demonstrates our ongoing commitment to action and impact – for our members, their communities and the world we live in.
Because we are Aware our:
- Members pay low fees^2 and receive strong long-term returns^3, without compromising on the integrity of the way we invest.
- Members access their super through our intuitive award-winning app^1, over the phone or face to face via our dedicated service teams in more than 40 offices.
- Members benefit from easy access to one of the industry’s most comprehensive range of quality financial advice and education services.
- Members’ assets are invested responsibly to improve our communities, build a more sustainable economy and support employment both locally and globally.
Aware Super is simply a name that describes who we’ve always been.
Were members consulted in the choosing of the new name and any other brand decision, such as the logo?Show more
Members, clients, potential members and colleagues were engaged throughout the work we did to establish our new brand name and positioning. Our choices and direction reflect their feedback and have been validated through the process.
We also actively engaged and secured support from our Board through the process. Our Board consists of both employer and member representatives to ensure that the needs of those they represent are met and that decisions like this are made in their best interests.
What happens to all the materials with the old name and logo - will this still be used in our workplace?Show more
As we roll out our new brand we will minimise waste by using existing collateral and merchandise that is in our current brand and recycling or reusing these assets. We will provide employers with updated versions of all material they currently use in the workplace when the collateral is required.
How is the name change affecting employers?Show more
While our name may be changing, our commitment to helping you meet your SG obligations won’t. You will continue to transact with us as you always have, our employer relations team will be on hand to offer support, and our local service centre representatives are here to help your employees (our members) as they always have been.
Changes you’ll see over the coming months include:
- With the new name, how you find us in QuickSuper or other super payment systems may change – though our ABN and USI is not changing.
- All correspondence you receive will have the new brand look and come from Aware Super.
- Our website will be rebranded to Aware Super.
- Our member service centres and advice offices will feature new signage to reflect our new name Aware Super.
Is your USI or ABN changing?Show more
No – our USI and ABN will remain the same.
What happens if I don’t update my employee’s super details after the 14th of September?Show more
Because our ABN and USI aren’t changing, whether you use our old details or our new ones, all SG payments will still end up in the right accounts. The only practical difference will be the super fund name that appears on your employee’s payslips and in the MyGov portal.
Reach out to our Employer Relations team on 02 4298 6013 or email@example.com for any superannuation contribution questions.
The Aware Super app was awarded Gold at the 2019 Sydney Design Awards for the category Digital - New Service or Application. ↩
The total annual fee (inclusive of admin and investment fees) for our Growth option is 1.10% p.a., the industry average is 1.43% p.a., Chant West Super Fund Fee Survey, March 2020, based on a $50,000 balance in a Growth option. ↩
Our Accumulation Fund Growth option delivered a 10 year return to 31 May 2020 of 7.77% (SuperRatings Fund Crediting Rate Survey for the SR50 Balanced (60-76) Index), compared to the 10 year return of the Super Ratings SR50 Balanced (60-76) Index median (50 funds) of 7.13% for the same period. Returns are net of investment fees, tax and implicit asset-based administration fees. Past performance is not a reliable indicator of future performance. ↩