StatePlus has changed its brand to Aware Super
1. Why have StatePlus and First State Super changed brand?Show more
StatePlus was acquired by First State Super in 2016. We’ve now consolidated our two brands under a single new brand Aware Super.
We’ve also changed our name from State Super Financial Services Australia Limited (trading as StatePlus) to Aware Financial Services Australia Limited.
Over the past few years, we’ve been managing two brands under the First State Super banner – First State Super (our super fund) and StatePlus (our advice business). We also merged with VicSuper in July and will merge with WA Super later in the year. This means we will have had four brands to support.
As we looked to the future, we thought deeply about the need to create a single brand.
One recognisable brand is more cost-effective to build and support over time. We are very conscious of our responsibility to spend our members’ funds prudently. By consolidating under one brand, we’re able to amplify our impact and achieve greater economies of scale.
In addition, many of our members have spoken to us about the confusion of First State Super with many other brands that sound similar (such as First Super, Colonial First State and State Super).
2. Why did we pick the brand Aware Super?Show more
It’s a brand that reflects who we are and who we strive to be in the future. It’s a brand we chose together in consultation with many of our members and clients, and it’s a brand they liked because it clearly signals our action and intention.
Aware Super echoes our core purpose (to be a force for good, shaping the best outcomes for our members, their families, communities and the superannuation industry).
Aware Super celebrates and honours the spirit and actions of all our members. The extraordinary Australians, who we are proud to serve. It also demonstrates our ongoing commitment to action and impact – for our members, their communities and the world we live in.
Because we are Aware our:
Members pay low fees^1 and receive strong long-term performance^2, without compromising on the integrity of the way we invest.
Members access their super through our intuitive award-winning^3 app, over the phone or face to face via our dedicated service teams in over 40 locations.
Members benefit from easy access to a comprehensive range of quality financial advice and education services.
Members’ assets are invested to improve our communities, build a sustainable economy and support employment both locally and globally at the same time as achieving strong long-term returns^2 and delivering strong retirement outcomes.
Aware Super is simply a brand for who we’ve always been.
3. What happens to all the materials with the old brand and logo - have you thrown it all in the bin?Show more
As we’ve rolled out our new brand, we’ve minimised waste by running down stock and replacing it with new stock as required. We’ve also recycled or reused assets that can’t be run down.
4. I don’t like the brand. Why did you pick it?Show more
Brand names can be subjective, so we established criteria that our brand needed to meet. It needed to be aligned to our purpose and our brand promise. It needed to be legally distinct and available. Finally, it needed to reflect the type of brand that members, clients and the market want.
When we engaged with members and clients across the country, they told us that they want our future brand to reflect what we do and the difference we can make – to them and their communities. Aware Super tested very well and met all three criteria.
5. Were clients consulted in the choosing of the new brand and any other brand decisions, such as the logo?Show more
Clients, members, potential members and colleagues were engaged throughout the work we did to establish our new brand and positioning. Our choices and direction reflect their feedback and have been validated continuously through the process.
6. How is the brand change affecting me?Show more
While our brand has changed, our commitment to helping you live the life you choose won’t waver. You will continue to transact with us as you always have, and our local service centre representatives are here to help as they always have been. If you have a financial planner, that relationship won’t change.
Changes you’ll see from now include:
- All correspondence you receive will have the new brand look and feature our new logo.
- All financial planning information has moved to the new Aware Super branded website which has replaced the StatePlus site.
- Our member service centres and advice offices are featuring new signage to reflect our new brand Aware Super.
7. Has your advice offer changed?Show more
While we have a new brand, our advice offer hasn’t changed. We will continue to offer specialist advice services, such as expert advice on defined benefit schemes and retirement planning.
If you have a financial planner, your relationship with them will remain the same.
This is general information only and does not take into account your specific objectives, financial situation or needs. Seek professional financial advice, consider your own circumstances and read our product disclosure statement before making a decision about Aware Super or Aware Financial Services Australia Limited. Call us or visit our website for a copy.
Issued by Aware Financial Services Australia Limited ABN 86 003 742 756, AFSL No. 238430. Aware Financial Services Australia Limited is wholly owned by Aware Super ABN 53 226 460 365. The trustee of Aware Super is Aware Super Pty Ltd ABN 11 118 202 672, AFSL 293340.
The total annual fee (inclusive of admin and investment fees) for our Accumulation fund Growth option is 1.10% p.a., the industry average is 1.43% p.a., Chant West Super Fund Fee Survey, March 2020, based on a $50,000 balance in a Growth option. ↩
Our Accumulation Fund Growth option delivered a 10 year return of 7.77% to 31 May 2020 (SuperRatings Fund Crediting Rate Survey for the SR50 Balanced (60-76) Index), compared to the 10 year return of the Super Ratings SR50 Balanced (60-76) Index median (50 funds) of 7.13% for the same period. Returns are net of investment fees, tax and implicit asset-based administration fees. Past performance is not a reliable indicator of future performance. ↩
Our mobile app was awarded Gold at the 2019 Sydney Design Awards for the category Digital - New Service or Application. ↩